Overview
- 品牌識別
- 設計整合
- 嘖嘖募資
To live well is to love yourself.
A game designed to heat up relationships — bringing you closer through laughter, fun, and excitement. Perfect for couples, friends, or that special someone you’re flirting with. Get ready for a “Play & Flirt” party tonight!
✧大人限定的桌遊✧《揪派 Jia’s Party》
一款專為關係加溫設計的大人遊戲，讓你在笑鬧與刺激中拉近距離。情侶、朋友、曖昧對象都適用， 今晚來場「揪派」派對吧！
/ Project Impact
JIA’s Party is a fun, adult-oriented game designed to heat up relationships and spark genuine connections through laughter, play, and excitement. Whether you’re a couple, friends, or in that “something more” stage, this game is your perfect excuse to get closer.
Developed in collaboration with Harbor Group, the project established a complete brand identity and strategic plan for JIA’s Party. Centered around authentic connection and emotional resonance, the campaign invited supporters to open up, play freely, and rediscover the joy of real interaction.
The crowdfunding campaign achieved 112% of its funding goal on Zeczec, making JIA’s Party one of the most talked-about newcomers in the party game category. Because in the end, it’s not just a game — it’s a way to bring hearts closer together.
/ 專案成效
「揪派」是一款專為關係加溫設計的大人遊戲，讓你在笑鬧與刺激中拉近距離。無論是情侶、朋友，或是曖昧對象，都能透過遊戲創造更多互動與話題。
由港灣集團打造的品牌企劃，為「揪派」建立了完整的視覺識別系統與策略定位，從品牌概念到募資內容，都以「真實連結與情感共鳴」為核心，期望讓更多人勇敢打開心房，體驗有趣又真誠的交流時光。
最終，「揪派」在嘖嘖上成功達成募資目標的 112%，並成為派對遊戲類別中備受矚目的新星。我們相信，「揪派」不只是遊戲，更是一種讓關係更靠近的契機。
/ Future Planning
The Harbor Group will assist Jia’s Party in coordinating roster data and contact matters, ensuring the success of the event. We will continue to interact with Jia’s Party in the future and prepare exciting activities!
/ 未來規劃
港灣將協助揪派統籌名單資料及聯絡事宜，讓活動成功落幕，未來將持續與揪派互動，並準備精彩活動！
